Incandescent Bridal


Hi friends! I’m Sheila: a designer/ artist in love with love and making women feel beautiful.
Cliche? Yes. True? Also yes.

Growing up with an immigrant parent, I was fortunate enough to be exposed to a world outside of the small town I grew up in. Every summer after school let out I would jet off from suburban Ohio and fly halfway around the world to the magical country of Iran. For 3 months every year I would get to spend my days playing and coloring and crafting. My aunts would teach me how to crochet and knit and sew. And from a young age I gained an appreciation for craftsmanship, and for making things with your own two hands.

Fast forward to college, when I attended the Savannah College of Art and Design with a major in Fashion and concentrations in Eveningwear and Textiles. After graduating with honors I moved to NYC and started my career in the Fashion Industry, where I quickly realized corporate fashion was just not something I could spend my life doing. So I bounced around a bit working in Eveningwear and Embellishment Design before finding myself in San Francisco working in Bridal. My love for design quickly flooded back and my passion for creating special, meaningful dresses re-emerged.

Fast forward one more time, and here we are! I currently live in Northern California with the love of my life and our dog Cassie (if you follow me on Instagram, you’ll become quite familiar with her). And I am so lucky to spend my days doing what I love most- working with my hands to create gorgeous, magical dresses for modern, fashion-forward brides.

My inspiration comes from emotions, words, stories….from tuning a non-tangible feeling into a tangible design. Every detail you find here is done by hand- painting, weaving, ruffles, embroidery. The love I have for the work, and my brides is poured into every piece I make, along with a little blood, sweat, and tears. Around me, I have built a my bridal fantasy world- filled with lots of black and texture and love. So, come on in...and welcome to my world...

What sets them apart?

All of our production is done in house in Chico, California. Each piece is made by hand by myself and occasionally some local helpers. I take great pride in craftsmanship and that I am able to oversee every detail to make sure it lives up to even the highest standards. We work closely with other small businesses and love to collaborate with local designers and artisans. And, we firmly believe in community over competition.


Wholesale: Approximately $1500-$2500

MSRP: $3,300-$6250

Contact: Sheila at or 440-667-9270

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