We can’t wait to have you meet Amy! She takes fine bridal jewelry to a new level of color and design, she knows the industry, and she’s an awesome person all around. We got to ask her some questions about her debut bridal collection and how she got into this wonderful industry:
Was there a big moment that made you decide to add bridal designs? What spurred that decision?
I haven’t thought about anything wedding-related since my own wedding in 2005. It was a massive undertaking (huge family, extravagant wedding) and I think I’m still decompressing! However, three years ago I opened a wholesale showroom at AmericasMart in Atlanta with two very dear friends, special occasion/renown pageant jewelry designer Stefanie Somers and evening gown/special occasion/pageant designer Fernando Wong. While I’m primarily a fine jewelry designer, the opportunity to lease the space with two very dear friends was too good to pass up. We’re on a special occasion/bridal floor, so I knew I’d have to work harder to get my audience up to see me but I also realized that being on a bridal floor, creating a bridal collection made good business sense. However, after three years of promising myself I’d get it done, it was the Wed Altered show (which I jumped into at the last minute) that was the good swift kick I needed to really focus on a bridal collection. Chalk it up to I’ve always worked really well under pressure, I guess! The official unveiling of Amy Holton Designs’ bridal collection will be at the NYBFW Wed Altered show at The Rogue Space in Chelsea October 6th – 9th!
What's your favorite new design?
Aaahhhh…it’s a showstopper. It’s VERY new, as in just-finished-it-last-night new. I’ve been carrying it around in my head for nearly a year and decided I could not come to NYBFW without it, so was down to the wire, putting on finishing touches the evening before my flight. The piece is a very long (50”) rope/sautoir of faceted round blue topaz beads hand linked together on very fine strands of 18 karat white gold. It’s finished with an 18 karat white gold and diamond ball clasp and accented with a large blush flameball pearl flanked by Ethiopian opals and diamond spacer beads. I’m thrilled with the way it turned out. It’s everything I wanted it to be (and I shamelessly admit I might have worn it around my house as I packed for the trip!). It is, in a phrase, “dramatic simplicity.”
What are you most excited about for your new collection? Why is it so perfect for brides?
The above-mentioned necklace! Hahaha! In all seriousness though, I’m quite drawn to the very materials that are ideal for a perfect bridal collection in my style. Soft blues, greens…clear white topaz…the intriguing iridescence of a pearl’s nacre... I have to talk myself down from overusing those hues in my line overall. As I’ve been planning to do a bridal line for three years now, I’m very excited to see it happening. I have so many ideas in my head that I’m dying to get out, so there will be much more to come!
I think the collection is perfect for brides because there’s a little something for everyone from dainty to dramatic. Also, the materials used in the collection…pearls, gemstones, gold and silver…lend the pieces to be timeless, worn again and again, then passed down to the next generation.
Who is the Amy Holton Designs bride?
She loves all things luxe, from the finest fabrics, the most beautiful laces and the thinnest of stilettos that defy the laws of physics…but is just as comfortable in jeans and a T-shirt. She is modern and sophisticated while at the same time elegant, classic and timeless. She believes in quality over quantity, has high standards, and setting herself apart from everyone else comes naturally. She is confident, intelligent and witty. She appreciates the structure of a fine garment, the intricacies of delicate embroidery and the dramatic effect that architectural folds of simple fabric alone can achieve. She has impeccable attention to detail. She knows who she is and is as comfortable at the ballet as she is at a football game. She believes less is more but knows sometimes you just have to go all out…and she can throw a damn good party!
Why is your collection great for store buyers?
I’d like to think of my pieces as something buyers could offer their brides to be treasured for a lifetime, worn on the most special of days and beyond. They are pieces of heirloom quality that want to be worn to anniversaries and special events as well as the every day. They are pieces that aren’t meant to be worn for just a matter of hours but a lifetime. The ring that asked for her hand in marriage and the band that promised a lifetime together are worn long after the wedding day. I feel the jewelry she chooses to adorn herself with as she makes that promise should be a part of her “happily ever after” too.
Here are some amazing pictures to give you a sneak peek! Like she said, she’ll be showing her collection at the Wed Altered showroom this NYFBW (October 6-9th), so if you’re going to be in the city, make sure you come see them in person!