Dress by Pure Magnolia

Dress by Pure Magnolia


What We’re All About

The Wed Altered group is here to do wedding business well, but with their own perspective on what that means and how it has to happen.

The business world and the wedding world are drastically different than they were even 5 years ago. That means that stores and designers are shifting and adapting (or at least they should be!) to better serve their brides and build companies that they love. 

The best way for one of us to do well is for everyone to do well. We're excited you're here to join in!

The Story of Wed/Altered

When I was looking to take my line to NYC for Market as a new designer, I started to get very frustrated by the expenses, the lack of information, the cookie cutter designs, and the general aloneness I felt in the industry. So I started looking for answers. I called and interviewed people. I flew around the country to get to know them. I brainstormed new ways to do things and looked for a way to reach my ideal clients that felt authentic to who I was and what I wanted my company to stand for. 

One day the idea that it could be done better together led to the creation of the first Wed/Altered show. I collected a group of other independent designers and put on our own show the same weekend as the NYC Bridal Market. It was a blast. It was a success. It was a movement. It grew wings and took off faster than I ever imagined.

I ended up making the decision to switch my focus from my dresses to growing the amazing group we had gathered. I have the heart of a teacher (and the license to go with it), and I am passionate about our purpose in this industry. I knew Wed Altered was something worth pouring into. I started to find store owners who were on the same page as us and realized how far we could reach. So many businesses have connected and grown through our group and I am always proud of everything we’ve accomplished.

Over the last 5 years, our show grew and shifted and the industry changed…now we’re a busy group of heart led business owners in every part of the industry and I keep the focus on giving everyone the support, tools, and knowledge they need to make some noise, make money, and make a difference.

Wed Altered has a team that works to promote the idea that bridal designers and bridal business owners are out there ready to change things. We’re pushing each other to build a more conscientious and sustainable industry, to create and sell from the heart, to serve couples who want to be themselves and don’t answer to tradition, and to champion the bridal fashion business owner who builds a life of their dreams while giving brides styles, experiences, and weddings they love but can’t always find.

Now the group has a magazinecoaching, events, conferences, communities geared toward Wedding Boutique Owners and Independent Bridal Designers, and amazing group programs and tools to create meaningful growth in your business. We have a permanent location in Cleveland, organize our NYBFW show every October, and offer marketing and sales services for both designers and store owners.

Hop in on the groups above, grab a spot on our newsletter list (I promise, I send good stuff, including our magazine), and find us on Facebook and Instagram to make sure you get all the goodies and get to know these fantastic people. 

My life is better because of all of you and what you do on a daily basis in your work. I know I'm not the only one who can say that, either. Thank you for being here and doing this work with us.

To you and your infinite potential,


Come get to know us on Instagram